Master of Business Administration with a specialism in Digital Leadership
(R/345/7/1061)(06/27)(MQA/FA8762)
Course OverviewAPU-DMU Dual Degree Programme
Students who are under Masters Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.
To know more about APU-DMU Dual Scheme, please click HERE.
This programme is specifically designed to provide:
- The Master of Business Administration with a specialism in Digital Leadership would allow those students who choose this specialism to acquire advanced skills to take on the challenges of digital transformation.
- The subject is an important area to study given the growing demand from employers across all sectors for professionals who combine managerial skills, digital understanding and vision.
- The area is considered a fast-growing sector for employment, developing key employability skills.
Click HERE for more information on APU Masters Degree Scholarship
MORE THAN JUST A BUSINESS ADMINISTRATION MASTER PROGRAMME
You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Master of Business Administration with a specialism in Digital Leadership will have the option to also opt-in for a CMI L7 Diploma in Strategic Management and Leadership Practice which will be awarded subject to moderation by CMI.
Full Time:
1+ years
Part Time:
2.5-3 years
RM 38, 800.00
Total: Malaysian - RM 34,800 | International - RM 38,800
Full-time
• 20 Jan 2025
• 12 May 2025
• 25 Aug 2025
• 15 Dec 2025
Part-time
• 25 Oct 2024
• 10 Jan 2025
• 11 Apr 2025
• 13 Jun 2025
• 15 Aug 2025
• 31 Oct 2025
Asia Pacific University, Malaysia
GENERAL REQUIREMENTS |
• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate. • Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment. • Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment. • Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses. |
ENGLISH REQUIREMENTS | |
INTERNATIONAL STUDENTS | • IELTS 6.0 |
Students who are unable to obtain the required level of English Competency during the maximum 12 months’ period, will not be allowed to pursue their studies in the main programme and will have to return to their home country.
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).
- Demonstrate intellectual and practical skills and knowledge within the business and management strategic environment.
- Identify leadership requirements in differing situations and demonstrate appropriate leadership capabilities.
- Develop the ability to master of the technology associated with the profession.
- Demonstrate innovative problem solving skills that are capable of tackling global business management issues.
- Research information considering social responsibilities and related ethics.
- Understand behavioural science and marketing analytics’ skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
- Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
- Demonstrate ability to devise and apply research and investigative methods within major business research paradigms.
- Understand and critically analyse the digital business and management environment.
- Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
- Demonstrate the personal effectiveness through effective self-management within the professional environment.
This programme comprises of 10 coursework modules (including Research Methodology module), 3 specialisation modules and a project. The modules take into consideration issues of management skills, marketing, managing strategy, change management, and digital leadership. In addition, internationalisation and global perspectives are considered and focus is given to project management in order to enhance the programme.
(For non-business students: Duration: 1 month (Full-time) / 2 months (Part-time))
- Managing People
- Understanding Customers
- Managerial Finance
- Business Environment & Strategic Planning
- Organisational Behaviour
- Technology Management
- Managerial Economics
- Global Strategic Management
- Accounting & Finance for Managers
- Statistical Decision Making
- Human Resource Management
- Digital Marketing Tools and Trends
- Entrepreneurship
- Research Methodology
- Project
- Leading Digital Business Transformation
- Big Data Analytics and Technologies
- Digital Execution
This programme is geared towards managers who wish to focus on enhancing and enriching skills to take on the challenges of digital transformation. In addition, middle and senior level managers will find this programme useful towards career growth as digital leadership is an important area to study given the growing demand from employers across all sectors to develop professionals with the combination of managerial skills, digital understanding, and vision.
- Analytics & Reporting Manager
- Business Development Manager
- Digital Business Analyst
- Digital Business Consultant
- Business Research Analyst
- Chief Executive Officer (CEO)
- Chief Marketing Officer (CMO)
- Corporate Strategy Manager
- Decision Analytics Manager
- Entrepreneur
- General Manager
- Global Purchasing Manager
- Digital Transformation Manager
- Logistic and Supply Chain Manager
- Management Consultant
- International Marketing Manager
- Master of Business Administration
- Master of Business Administration (ODL)
- Master of Business Administration with a specialism in Digital Leadership (ODL)
- Master of Business Administration with a specialism in Business Analytics
- Master of Business Administration with a specialism in Supply Chain Management