Master of Business Administration with a specialism in Business Analytics
(R/345/7/1061)(06/27)(MQA/FA8762)
Course OverviewAPU-DMU Dual Degree Programme
Students who are under Masters Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.
To know more about APU-DMU Dual Scheme, please click HERE.
This programme is specifically designed to provide:
- An opportunity to empower with advanced skills to confront the complexities of digital transformation.
- Ability to provide insights into analytics from a management perspective and make data-driven decisions to solve business problems.
- An overall understanding on how analytics can be used to enhance the decision making process in an organisation.
Click HERE for more information on APU Masters Degree Scholarship
MORE THAN JUST A BUSINESS ADMINISTRATION MASTER PROGRAMME
You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Master of Business Administration with a specialism in Business Analytics will have the option to also opt-in for a CMI L7 Diploma in Strategic Management and Leadership Practice which will be awarded subject to moderation by CMI.
Full Time:
1+ years
Part Time:
2.5-3 years
RM 38, 800.00
Total: Malaysian - RM 34,800 | International - RM 38,800
Full-time
• 20 Jan 2025
• 12 May 2025
• 25 Aug 2025
• 15 Dec 2025
Part-time
• 25 Oct 2024
• 10 Jan 2025
• 11 Apr 2025
• 13 Jun 2025
• 15 Aug 2025
• 31 Oct 2025
Asia Pacific University, Malaysia
GENERAL REQUIREMENTS |
• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate. • Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment. • Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment. • Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses. |
ENGLISH REQUIREMENTS | |
INTERNATIONAL STUDENTS | • IELTS 6.0 |
Students who are unable to obtain the required level of English Competency during the maximum 12 months’ period, will not be allowed to pursue their studies in the main programme and will have to return to their home country.
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).
On successful completion of this programme, you will be able to:
- being equipped with specialised skills in business management.
- Understand behavioural science, marketing analytics’ skills on tools and business intelligence applications allows to track user preferences and strategically offer users towards content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
- Gain insights and make business recommendations by applying advanced analytics tools and methods.
- Prepare for leadership roles in organisation where data-driven decision making is necessary.
- Improve business process, operations and strategies through the use of analysis tools.
- Understand and critically analyse the digital business and management environment.
- Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
- Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
- Demonstrate innovative problem solving skills that are capable of tackling business management problems.
- Demonstrate intellectual, analytical skills and knowledge within the business and management strategic management.
This programme comprises 10 coursework modules (including Research Methodology module), 3 specialisation modules and a project.
Duration: 1 month (Full-time) / 2 months (Part-time)
- Managing People
- Understanding Customers
- Managerial Finance
- Business Environment & Strategic Planning
- Organisational Behaviour
- Accounting & Finance for Managers
- Managerial Economics
- Technology Management
- Global Strategic Management
- Human Resourse Management
- Statistical Decision Making
- Research Methodology
- Entreprenuership
- Digital Marketing Tools and Trends
- Project
- Business Intelligence Systems
- Big Data Analytics and Technologies
- Time Series Analysis and Forecasting
This is designed for managers and professionals who want to leverage data analytics to make more informed decisions and improve their organisation’s performance. This program is ideal for individuals who wish to advance their skills in data analytics and its application in business, understand and navigate the intersection of business strategy, digital technologies, and data analytics. It aims to develop the knowledge and skills using the power of technology and data to excel in today’s digital business environment.
- Analytics & Reporting Manager
- Business Development Manager
- Business Consultant
- Business Analytics Manager
- Decision Analytics Manager
- Chief Executive Officer (CEO)
- Chief Marketing Officer (CMO)
- Entrepreneur
- General Manager
- Business Intelligence Analyst
- Market Research Analyst
- Data Mining Expert
- Predictive Analyst
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